A launch question that usually takes weeks of cross-functional digging — answered in one app, in a single day.

THE BOTTOM LINE

When Coca-Cola launched a new multipack SKU on Gopuff, early sales were softer than the team expected. The open question was whether that was a demand signal or a distribution one. Using the Gopuff Supplier Scorecard App on Insight Cloud, the team got a clear read in minutes — a distribution gap, not a demand gap. They acted on it, and sales more than doubled the following week.

01  The Challenge

Coca-Cola rolled out a new multipack SKU on Gopuff with national distribution building over the first few weeks. Early sales came in below plan. The hard part wasn't the number — it was knowing what the number meant. Was demand weak, or was the product simply not in enough stores yet? Answering that usually means weeks of cross-functional digging, by which point the launch window has already moved.

02  The Solution

The team opened the Gopuff Supplier Scorecard App on Insight Cloud and looked at sales performance and distribution in one place. The answer was quick to surface: this was a distribution gap, not a demand gap.

03  The Results

Coca-Cola expanded availability across additional Gopuff locations. The visibility of the opportunity through Seek's Insight Cloud helped Coca-Cola respond quickly and achieve double digit performance.

04  Why This Matters

Most teams operate with a multi-week lag between a launch and the data they need to steer it. Insight Cloud by Seek closes that gap with ready-to-use apps built on the signals that matter. In a channel like Gopuff, where speed to shelf and speed to insight shape whether a launch takes hold, that compression is often the difference.

The takeaway: a slow start and a breakout week can be one clear answer apart.