{"collectionById":{"a22992bd-9bfe-4731-973c-0ca202f4d19b":{"id":"a22992bd-9bfe-4731-973c-0ca202f4d19b","name":"Posts","fieldSchemas":[{"id":"116e90db-86de-45a4-b8fb-faba44df4d24","name":"Title","type":"plain_text","role":"primary"},{"id":"e8d20dcf-6982-4908-b811-24d25c372138","name":"Slug","type":"slug","role":"slug"},{"id":"ebe794af-e6c9-4c94-9d50-cf87de29ce44","name":"Published At","type":"date"},{"id":"c8d1099a-d83e-4db3-908a-2c89d00855fa","name":"Cover Image","type":"image"},{"id":"696a0f02-78b3-47e3-82ed-80c5257a66ee","name":"Author","type":"plain_text"},{"id":"19ae12b5-7ac0-42d3-86ad-8cd963734a58","name":"Body","type":"rich_text"}],"itemById":{"479986d4-8613-460b-b686-a6d44d16899b":{"id":"479986d4-8613-460b-b686-a6d44d16899b","index":"!NNO","collectionId":"a22992bd-9bfe-4731-973c-0ca202f4d19b","fields":[{"id":"0c5a0624-cd51-4afc-b795-197a00829591","value":"2026-07-14","itemId":"479986d4-8613-460b-b686-a6d44d16899b","fieldSchemaId":"ebe794af-e6c9-4c94-9d50-cf87de29ce44"},{"id":"10d549b6-40b5-4f94-a41f-ea6cbdd39dab","value":"Seek and Union Announce Strategic Data Partnership, Bringing On-Premise Alcohol Intelligence to Insight Cloud ","itemId":"479986d4-8613-460b-b686-a6d44d16899b","fieldSchemaId":"116e90db-86de-45a4-b8fb-faba44df4d24"},{"id":"eb272550-f3ce-4d69-86dd-df4626e5c299","value":"Taylor Werges","itemId":"479986d4-8613-460b-b686-a6d44d16899b","fieldSchemaId":"696a0f02-78b3-47e3-82ed-80c5257a66ee"},{"id":"9a05ee59-0940-4e61-97a5-c8a2b943eab3","value":"{\"image\":\"37eef8ffc09b674160e42af27fb1578801239339\",\"imageThumbnail\":\"f1fd45a36cb7b4df1db4a58a78427ad42d8fdcc3\",\"originalImageHeight\":1260,\"originalImageWidth\":2400,\"altText\":\"\",\"fileName\":\"blog banner v2 (1).png\"}","itemId":"479986d4-8613-460b-b686-a6d44d16899b","fieldSchemaId":"c8d1099a-d83e-4db3-908a-2c89d00855fa"},{"id":"93535f2c-5838-465d-9df2-5ff511530f23","value":"{\"root\":{\"children\":[{\"children\":[{\"detail\":0,\"format\":2,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Union's first-party, POS-native consumption data from thousands of high-volume independent bars, covering $2.8B in consumer spend, gives BevAlc brands a brand-expression-level view of what consumers are actually drinking — and why. \",\"type\":\"text\",\"version\":1}],\"direction\":null,\"format\":\"left\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":2,\"textStyle\":\"\"},{\"children\":[],\"direction\":null,\"format\":\"left\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":1,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Nashville, Tenn. July 14, 2026\",\"type\":\"text\",\"version\":1},{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\" — Seek, the intelligence platform for the modern analyst, and Union, the hospitality operating system purpose-built for the nation's busiest bars, today announced a strategic data partnership that will bring Union's first-party, POS-native on-premise consumption data directly into Insight Cloud, Seek's intelligence platform. \",\"type\":\"text\",\"version\":1}],\"direction\":null,\"format\":\"left\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":1,\"textStyle\":\"\"},{\"children\":[],\"direction\":null,\"format\":\"left\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"The partnership gives commercial teams at enterprise BevAlc brands a capability that has not existed at this level of precision: observed consumer consumption data from thousands of high-volume independent bars — mapped to the exact tab item and brand expression, tracked across visits and venues, and accessible as decision-ready intelligence without months of engineering. \",\"type\":\"text\",\"version\":1}],\"direction\":null,\"format\":\"left\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":null,\"format\":\"left\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Filling the Biggest Blind Spot in Alcohol \",\"type\":\"text\",\"version\":1}],\"direction\":null,\"format\":\"left\",\"indent\":0,\"type\":\"heading\",\"version\":1,\"tag\":\"h3\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"On-premise is where consumer preferences form. It's where brands get built and where category trends emerge before they ever show up in a scanner report. Yet for decades, the channel has been measured by proxies: distributor depletions, surveys, table tents, and directional observations that capture a fraction of actual consumer behavior. \",\"type\":\"text\",\"version\":1}],\"direction\":null,\"format\":\"left\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":null,\"format\":\"left\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Union changes that. Its modern POS system — built specifically for high-volume independent bars — captures every pour at brand-expression precision across a network spanning 40+ states. Covering $2.8B in consumer spend, the platform has now observed more than 140 million drinks in 2025, linked to 5M+ app-identified consumers whose behavior can be followed across venues and over time. \",\"type\":\"text\",\"version\":1}],\"direction\":null,\"format\":\"left\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":null,\"format\":\"left\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"What This Unlocks \",\"type\":\"text\",\"version\":1}],\"direction\":null,\"format\":\"left\",\"indent\":0,\"type\":\"heading\",\"version\":1,\"tag\":\"h3\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"The Union × Insight Cloud partnership gives BevAlc teams a direct upgrade from the legacy on-premise toolkit: \",\"type\":\"text\",\"version\":1}],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"children\":[{\"detail\":0,\"format\":1,\"mode\":\"normal\",\"style\":\"\",\"text\":\"From distributor depletions to observed consumer consumption. \",\"type\":\"text\",\"version\":1},{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Know what consumers are actually choosing at the bar — not what shipped through the three-tier system. \",\"type\":\"text\",\"version\":1}],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"listitem\",\"version\":1,\"textFormat\":1,\"value\":1},{\"children\":[{\"detail\":0,\"format\":1,\"mode\":\"normal\",\"style\":\"\",\"text\":\"From consumer surveys to observed behavior at frequency. \",\"type\":\"text\",\"version\":1},{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Real decisions, not recall. \",\"type\":\"text\",\"version\":1}],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"listitem\",\"version\":1,\"textFormat\":1,\"value\":2},{\"children\":[{\"detail\":0,\"format\":1,\"mode\":\"normal\",\"style\":\"\",\"text\":\"From quarterly refreshes to always-on intelligence. \",\"type\":\"text\",\"version\":1},{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Continuous signal, not a snapshot. \",\"type\":\"text\",\"version\":1}],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"listitem\",\"version\":1,\"textFormat\":1,\"value\":3},{\"children\":[{\"detail\":0,\"format\":1,\"mode\":\"normal\",\"style\":\"\",\"text\":\"From directional share guesses to brand-expression precision. \",\"type\":\"text\",\"version\":1},{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Not \\\"vodka soda\\\" — Tito's vs. Grey Goose vs. Absolut Citron, every pour, every bar. \",\"type\":\"text\",\"version\":1}],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"listitem\",\"version\":1,\"textFormat\":1,\"value\":4},{\"children\":[{\"detail\":0,\"format\":1,\"mode\":\"normal\",\"style\":\"\",\"text\":\"From a single data point to a behavioral pattern.\",\"type\":\"text\",\"version\":1},{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\" See not just what consumers order, but how those choices shift — throughout a night or over time, first pour versus fifth, one brand's drinkers sticking around versus another's moving on. \",\"type\":\"text\",\"version\":1}],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"listitem\",\"version\":1,\"textFormat\":1,\"value\":5},{\"children\":[{\"detail\":0,\"format\":1,\"mode\":\"normal\",\"style\":\"\",\"text\":\"From national averages to metro and venue-type granularity.\",\"type\":\"text\",\"version\":1},{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\" See where your brand wins and loses, by city, venue, and occasion. \",\"type\":\"text\",\"version\":1}],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"listitem\",\"version\":1,\"textFormat\":1,\"value\":6}],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"list\",\"version\":1,\"textFormat\":1,\"listType\":\"bullet\",\"start\":1,\"tag\":\"ul\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"  \",\"type\":\"text\",\"version\":1}],\"direction\":null,\"format\":\"left\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"\\\"On-premise has always been a blind spot for even the smartest alcohol brand teams — not because they weren't looking, but because the data simply didn't exist at this level of precision,\\\" said Erik Mitchell, CEO \u0026 Founder of Seek. \\\"Union has done something no other company has done: captured behavior at the point of consumption, from high-volume independent bars, at a scaled precision that has never existed in market. Integrating Union into Insight Cloud changes the entire operating pattern for our subscriber partners - providing intelligence for both the on-premise and off-promise occasions, in a single platform, accelerated by AI. That's a meaningful accelerant for the category.\\\" \",\"type\":\"text\",\"version\":1}],\"direction\":null,\"format\":\"left\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":null,\"format\":\"left\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"\\\"Most of what BevAlc brands know about on-premise comes from depletions and surveys — well removed from what consumers are actually choosing in the moment,\\\" said Gary Ross, COO of Union. \\\"Partnering with Seek puts Union's consumption data inside a platform built specifically to turn signals into decisions. Brand teams will now be able to move from directional guesses to a precise, granular, and comprehensive understanding of on-premise consumption behavior and from periodic refreshes to always-on intelligence — across the channel where their brand relationships are built.\\\" \",\"type\":\"text\",\"version\":1}],\"direction\":null,\"format\":\"left\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":null,\"format\":\"left\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":1,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Availability \",\"type\":\"text\",\"version\":1}],\"direction\":null,\"format\":\"left\",\"indent\":0,\"type\":\"heading\",\"version\":1,\"textFormat\":1,\"tag\":\"h3\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Union's data is currently available to Insight Cloud subscribers to the following apps: \",\"type\":\"text\",\"version\":1}],\"direction\":null,\"format\":\"left\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"children\":[{\"detail\":0,\"format\":1,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Market Insights\",\"type\":\"text\",\"version\":1},{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\" — See where your brand wins and loses on-premise — by venue types, price tiers, traffic levels, dayparts, and geography. \",\"type\":\"text\",\"version\":1}],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"listitem\",\"version\":1,\"textFormat\":1,\"value\":1},{\"children\":[{\"detail\":0,\"format\":1,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Brand \u0026 Category Switching \",\"type\":\"text\",\"version\":1},{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"— Understand how consumers move between brands and categories and use those insights to win every pour. \",\"type\":\"text\",\"version\":1}],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"listitem\",\"version\":1,\"textFormat\":1,\"value\":2},{\"children\":[{\"detail\":0,\"format\":1,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Consumer Discovery \u0026 Loyalty\",\"type\":\"text\",\"version\":1},{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\" — Turn first-time buyers into loyal fans, powered by real on-premise consumption data. \",\"type\":\"text\",\"version\":1}],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"listitem\",\"version\":1,\"textFormat\":1,\"value\":3},{\"children\":[{\"detail\":0,\"format\":1,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Pricing Strategy\",\"type\":\"text\",\"version\":1},{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\" — Analyze price elasticity and model pricing decisions against real on-premise demand data before you commit. \",\"type\":\"text\",\"version\":1}],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"listitem\",\"version\":1,\"textFormat\":1,\"value\":4}],\"direction\":null,\"format\":\"start\",\"indent\":0,\"type\":\"list\",\"version\":1,\"textFormat\":1,\"listType\":\"bullet\",\"start\":1,\"tag\":\"ul\"},{\"children\":[],\"direction\":null,\"format\":\"left\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":1,\"mode\":\"normal\",\"style\":\"\",\"text\":\"About Seek \",\"type\":\"text\",\"version\":1}],\"direction\":null,\"format\":\"left\",\"indent\":0,\"type\":\"heading\",\"version\":1,\"textFormat\":1,\"tag\":\"h3\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Seek, an Eldridge Industries business, is the company behind Insight Cloud — the intelligence platform for the modern analyst. Insight Cloud is a platform that delivers always-on, pre-built analytical intelligence through a network of best-in-class data providers. These data providers partner with Insight Cloud to build apps built on a context layer of embedded business logic, so analysts receive complete, ready-to-use intelligence rather than raw data that requires months of engineering to produce value. With Insight Cloud, data doesn't just accumulate — it compounds. Each new provider adds intelligence that every subscriber can reason across, instantly. \",\"type\":\"text\",\"version\":1}],\"direction\":null,\"format\":\"left\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":null,\"format\":\"left\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"About Union \",\"type\":\"text\",\"version\":1}],\"direction\":null,\"format\":\"left\",\"indent\":0,\"type\":\"heading\",\"version\":1,\"tag\":\"h3\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Union is a modern hospitality operating system purpose-built for the nation's busiest high-volume bars and restaurants. More than a POS, Union connects thousands of independent bars across 40+ states with 5M+ app-identified consumers — capturing every pour at brand-expression precision. With $2.8B in consumer spend captured and 140 million drinks observed in 2025, Union delivers the most comprehensive, granular view of on-premise consumer behavior available. Average Union venues grew BevAlc revenue 11.9% YoY in 2025, demonstrating the momentum behind the on-premise channel. For BevAlc brands, Union's OnPrem Impact Network delivers breakthrough consumption intelligence that turns first-time triers into all-the-time buyers. To learn more, visit \",\"type\":\"text\",\"version\":1},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"www.getunion.com\",\"type\":\"text\",\"version\":1}],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"link\",\"version\":1,\"rel\":\"noreferrer noopener\",\"target\":\"_blank\",\"title\":null,\"url\":\"http://www.getunion.com/\"},{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\". \",\"type\":\"text\",\"version\":1}],\"direction\":null,\"format\":\"left\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\" \",\"type\":\"text\",\"version\":1}],\"direction\":null,\"format\":\"left\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":null,\"format\":\"left\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"For more information or to schedule a demo, visit \",\"type\":\"text\",\"version\":1},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"https://www.seekinsights.com/getdemo\",\"type\":\"text\",\"version\":1}],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"link\",\"version\":1,\"rel\":null,\"target\":null,\"title\":null,\"url\":\"https://www.seekinsights.com/getdemo\"},{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\".\",\"type\":\"text\",\"version\":1}],\"direction\":null,\"format\":\"left\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"}],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"root\",\"version\":1}}","itemId":"479986d4-8613-460b-b686-a6d44d16899b","fieldSchemaId":"19ae12b5-7ac0-42d3-86ad-8cd963734a58"}]}}}},"slugByItemId":{"479986d4-8613-460b-b686-a6d44d16899b":"seek-union-bevalc-data-partnership","c7374b45-4b62-4173-8bb8-c88c794f9aad":"insight-cloud-intelligence","513fc6d3-9308-4c54-82d7-b5c9ba591e52":"themodernanalyst","de28ca41-c522-4a3f-bd57-cf35185d9ec2":"seek-nielseniq-collaboration-insight-cloud"}}