{"collectionById":{"a22992bd-9bfe-4731-973c-0ca202f4d19b":{"id":"a22992bd-9bfe-4731-973c-0ca202f4d19b","name":"Posts","fieldSchemas":[{"id":"116e90db-86de-45a4-b8fb-faba44df4d24","name":"Title","type":"plain_text","role":"primary"},{"id":"e8d20dcf-6982-4908-b811-24d25c372138","name":"Slug","type":"slug","role":"slug"},{"id":"ebe794af-e6c9-4c94-9d50-cf87de29ce44","name":"Published At","type":"date"},{"id":"c8d1099a-d83e-4db3-908a-2c89d00855fa","name":"Cover Image","type":"image"},{"id":"696a0f02-78b3-47e3-82ed-80c5257a66ee","name":"Author","type":"plain_text"},{"id":"19ae12b5-7ac0-42d3-86ad-8cd963734a58","name":"Body","type":"rich_text"}],"itemById":{"c781d8d1-55ea-4269-820c-f16852b7e54c":{"id":"c781d8d1-55ea-4269-820c-f16852b7e54c","index":"!NNNNO","collectionId":"a22992bd-9bfe-4731-973c-0ca202f4d19b","fields":[{"id":"9e043fe8-eec8-408b-aec0-68232ac09043","value":"{\"image\":\"4cf68d9ac0e6bd0ff3f1c5a0e87abb5b9bd98920\",\"imageThumbnail\":\"2b425be9603dfe20a56ac444a40720acd3589079\",\"originalImageHeight\":1260,\"originalImageWidth\":2400,\"altText\":\"\",\"fileName\":\"coca-cola-case-study-web-header-final.png\"}","itemId":"c781d8d1-55ea-4269-820c-f16852b7e54c","fieldSchemaId":"c8d1099a-d83e-4db3-908a-2c89d00855fa"},{"id":"df9308e6-adc0-47ca-a7ee-afd0987bf40a","value":"Demand or Distribution? How Coca-Cola Got a Clear Answer in Minutes.","itemId":"c781d8d1-55ea-4269-820c-f16852b7e54c","fieldSchemaId":"116e90db-86de-45a4-b8fb-faba44df4d24"},{"id":"db69d387-cf71-4a01-b122-9be474f907d8","value":"Seek Marketing Team","itemId":"c781d8d1-55ea-4269-820c-f16852b7e54c","fieldSchemaId":"696a0f02-78b3-47e3-82ed-80c5257a66ee"},{"id":"ce09885f-aa01-4055-93dd-0b238d2fbd07","value":"{\"root\":{\"children\":[{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"A launch question that usually takes weeks of cross-functional digging — answered in one app, in a single day.\",\"type\":\"text\",\"version\":1}],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":1,\"mode\":\"normal\",\"style\":\"\",\"text\":\"THE BOTTOM LINE\",\"type\":\"text\",\"version\":1}],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"heading\",\"version\":1,\"textFormat\":1,\"tag\":\"h1\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"When Coca-Cola launched a new multipack SKU on Gopuff, early sales were softer than the team expected. The open question was whether that was a demand signal or a distribution one. Using the Gopuff Supplier Scorecard App on Insight Cloud, the team got a clear read in minutes — a distribution gap, not a demand gap. They acted on it, and sales more than doubled the following week.\",\"type\":\"text\",\"version\":1}],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":1,\"mode\":\"normal\",\"style\":\"\",\"text\":\"01  The Challenge\",\"type\":\"text\",\"version\":1}],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"heading\",\"version\":1,\"textFormat\":1,\"tag\":\"h2\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Coca-Cola rolled out a new multipack SKU on Gopuff with national distribution building over the first few weeks. Early sales came in below plan. The hard part wasn't the number — it was knowing what the number meant. Was demand weak, or was the product simply not in enough stores yet? Answering that usually means weeks of cross-functional digging, by which point the launch window has already moved.\",\"type\":\"text\",\"version\":1}],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":1,\"mode\":\"normal\",\"style\":\"\",\"text\":\"02  The Solution\",\"type\":\"text\",\"version\":1}],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"heading\",\"version\":1,\"textFormat\":1,\"tag\":\"h2\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"The team opened the Gopuff Supplier Scorecard App on Insight Cloud and looked at sales performance and distribution in one place. The answer was quick to surface: this was a distribution gap, not a demand gap.\",\"type\":\"text\",\"version\":1}],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":1,\"mode\":\"normal\",\"style\":\"\",\"text\":\"03  The Results\",\"type\":\"text\",\"version\":1}],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"heading\",\"version\":1,\"textFormat\":1,\"tag\":\"h2\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Coca-Cola expanded availability across additional Gopuff locations. The visibility of the opportunity through Seek's Insight Cloud helped Coca-Cola\",\"type\":\"text\",\"version\":1},{\"detail\":0,\"format\":1,\"mode\":\"normal\",\"style\":\"\",\"text\":\" respond quickly and achieve double digit performance.\",\"type\":\"text\",\"version\":1}],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":1,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":1,\"mode\":\"normal\",\"style\":\"\",\"text\":\"04  Why This Matters\",\"type\":\"text\",\"version\":1}],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"heading\",\"version\":1,\"textFormat\":1,\"tag\":\"h2\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Most teams operate with a multi-week lag between a launch and the data they need to steer it. Insight Cloud by Seek closes that gap with ready-to-use apps built on the signals that matter. In a channel like Gopuff, where speed to shelf and speed to insight shape whether a launch takes hold, that compression is often the difference.\",\"type\":\"text\",\"version\":1}],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":2,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":2,\"mode\":\"normal\",\"style\":\"\",\"text\":\"The takeaway: a slow start and a breakout week can be one clear answer apart.\",\"type\":\"text\",\"version\":1}],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":2,\"textStyle\":\"\"}],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"root\",\"version\":1}}","itemId":"c781d8d1-55ea-4269-820c-f16852b7e54c","fieldSchemaId":"19ae12b5-7ac0-42d3-86ad-8cd963734a58"}]}}}},"slugByItemId":{"6d35a154-22a8-46be-8bd1-5af03cc42946":"back-to-school-spending-two-shoppers","479986d4-8613-460b-b686-a6d44d16899b":"seek-union-bevalc-data-partnership","c7374b45-4b62-4173-8bb8-c88c794f9aad":"insight-cloud-intelligence","513fc6d3-9308-4c54-82d7-b5c9ba591e52":"themodernanalyst","de28ca41-c522-4a3f-bd57-cf35185d9ec2":"seek-nielseniq-collaboration-insight-cloud","c781d8d1-55ea-4269-820c-f16852b7e54c":"coca-cola-case-study"}}